Ever wonder what happens when you build a business? How will you attract customers and drive sales? How will you keep existing customers coming back?
These are all valid questions and are real sore topics to some business owner because after all what good is your business if you cannot drive customers.
In the old days business would advertise by word of mouth or print advertising such as yellow pages and magazine Ads. Business would place Ads in these median and would experience very little success. Typically a yellow page Ad can run upwards of 3k a month in some cases. The issue however is that no one now in days is reading the yellow pages or magazines leaving small business to throw their money away.
I’m not saying that you wont get a little bit of business from those ads but you certainly wont see a return on your investment.
The key is to place your business in front of consumers that are looking to buy your products and services and well most people now are not looking in magazines or the phone book for services.
The only way to do something like this is to use the median that your customers are using. Below are some services that will help increase exposure.
- Social Media
- Search engine optimization
- E newsletters
- SMS text
- Houston video marketing
Out of all these methods Search engine optimization will provide the greatest exposure with the greatest return. The reason for this is because you are placing your services in front of people who are actually looking to buy. There are hundreds if not thousands of people looking to connect with you and through SEO they can find you easily.
SEO can be a very tricky thing and is actually composed of on page and off page SEO. When you are a business owner you wear many hats and rightfully so but when it comes to your online marketing its best to hire a professional Houston SEO company. They will take care of all your needs to you can focus on your business.
So to close things up you need to explore many option and not put all your eggs in one basket. For more on digital marketing click here.